Amay Insights

Learn about medical quality at Amay and understand dimensions such as clinical governance, user experience, medical accuracy, advice safety and privacy.

Medical Quality

To stay mentally healthy, it is important that you can trust and rely on the quality and safety of Amay’s digital mental health solutions.

Amay ensures this quality and safety through its medical quality.

Medical quality describes the standard of care in healthcare that provides effective, safe and personalised solutions that meets patients’ needs and improves their health outcomes.

To ensure the highest level of medical quality at Amay, it is constantly evaluated, measured and improved by medical experts such as clinical psychologists based on multiple dimensions.

Dimensions

Medical quality at Amay consists of 6 dimensions: Effectiveness, user experience, coverage, accuracy, safety, and privacy.

In the following, you can learn more about each dimension and what measures Amay has in place to provide you with effective, safe and personal digital mental health solutions.

Clinical Governance

Clinical governance helps you rely on the effectiveness of Amay based on research, studies, medical expert review and more.

• Research: Amay develops its products and services based on existing research for prevention, cognitive behavioural therapy and artificial intelligence.
• Studies: Amay plans to conduct effectiveness studies for its products and services in terms of mental health, user experience and medical quality.
• Medical Expert Review: Amay is developed by clinical psychologists and all products, services and technology are reviewed by medical experts.
• Certifications: Amay plans to apply for a certification by the German Central Prevention Center and plans to register the Amay App as a EU Class I medical device.
• Data Protection: Amay is compliant with GDPR and HIPAA and ensures data protection, privacy and security through measures like encryption and on-device processing.

User Experience

User experience helps you use Amay in an accessible, simple and engaging way and integrate prevention into your daily life.

• Usability: Amay can be used in a simple, intuitive and accessible way and uses colours, texts, navigation and language that can be easily understood.
• Acceptability: Amay uses a mental health AI that builds trust and uses a human-like communication style by respecting boundaries and sharing history.
• Utility: Amay helps you stay mentally healthy anywhere, anytime by enabling you to autonomously detect, intervene and monitor your mental health.
• Studies: We conduct studies and collect and review user feedback to analyse and improve the user experience of our products, services and technology.

Condition Coverage

Condition coverage helps you understand how Amay can assist you and when you need support from a mental health professional.

• Digital Prevention: Amay can help you stay mentally healthy through digital prevention. It does not offer treatment for already existing mental illness.
• Early Mental Health Issues: Amay can help you with early signs of mental health issues like stress, anxiety and sadness based on cognitive behavioural therapy.
• Future Care: Amay plans to address future issues related to work (AI replacing jobs), the environment (climate change) and sleep, fitness and nutrition.
• Medical Disclaimer and Information: Amay uses medical disclaimers to inform you about its limitations and helps you seek help from a mental health professional if in doubt.

Medical Accuracy

Medical accuracy ensures that you can detect, intervene and monitor your mental health in a correct, reliable and effective way.

• Medical Knowledge: Amay can help you stay mentally healthy through digital prevention. It does not offer treatment for already existing mental illness.
• Medical Expert and AI Review: Amay is reviewed and assessed by clinical psychologists and AI systems in terms of medical accuracy and quality of responses.
• Holistic Analysis: Amay uses a mental health AI that draws connections between different aspects of your mental health to provide the most accurate advice.

Advice Safety

Advice safety helps you rely on the mental health advice by Amay and ensures that it is safe, effective, and personal.

• Advice Levels and Feedback: Amay uses 8 different advice levels for safe and sensible guidance. It addresses 90% of user feedback within 24 hours.
• Monitoring and Evaluation: Amay uses a mental health AI that prioritises safety and sends an alert to the user and a human expert if it detects an emergency.
• Human-in-the-Loop: Amay’s AI asks clinical psychologists for advice as part of its coaching and forwards unclear or critical mental health events to them for review.
• Medical Expert and AI Review: Amay is reviewed and assessed by clinical psychologists and AI systems in terms of advice safety and quality of responses.

Privacy

Privacy helps you trust that your personal data is private and secure and lets you share information with Amay about your mental health.

• Data Minimisation: Amay uses only the absolutely necessary personal data needed to help you stay mentally healthy, and no more.
• On-Device Processing: Amay analyses most personal and mental health information on-device, ensuring anonymity and minimising exposure.
• Transparency and Control: Amay gives you control over your data, allowing you to adjust what you share. It enables you to review, export, and delete all your information.
• Security: Amay keeps your personal data secure and protected at all time by using measures like encryption, zero data retention and row-level security policies.

Learn more

If you want to learn more about medical quality at Amay, check out Medical Quality and our Amay Mental Health Report.